Noadent partnered with Commerit to pioneer an innovative approach to converting a larger number of inbound leads into appointments. This case study delves into how our tailored AI follow-up system on WhatsApp dramatically increased the conversion rates of these leads.
October 29, 2023 · 4 minutes
Situated in the heart of Bucharest, Noadent has emerged as a trusted brand in dental care, renowned for its patient-centric approach and state-of-the-art services. The clinics under the Noadent banner are synonymous with quality and exceptional care.
"Our philosophy at Noadent extends beyond treatment; it's about genuinely caring for our patients. They're at the core of everything we do," states Andrei Nae, the Marketing Director at Noadent.
Amidst rapid expansion, Noadent has been adept at attracting an ever-increasing number of loyal clients, fueling their growth. With significant investment in generating inbound leads, the team identified a critical area for improvement: converting these leads into committed customers. Facing this challenge head-on, Noadent turned to Commerit, seeking an innovative approach to elevate their lead conversion processes and accelerate their ongoing expansion
As Noadent's brand continued to grow, so did the influx of inquiries, particularly from leads who showed interest but hadn't progressed to booking appointments. This surge presented a unique challenge: effectively converting these potential leads into actual patients.
"Despite successfully attracting a high volume of leads, we identified a gap in our process — converting these leads into loyal patients. The volume was there, but the conversion rate wasn't meeting our expectations," explained Andrei Nae.
The key challenge for Noadent was to efficiently manage and convert these leads without compromising the personal engagement and care that stand as the hallmarks of their brand. They needed a solution that could handle the high volume of interactions while maintaining the essence of the personal touch that Noadent's patients had come to expect.